How to Maximize Your Newsletter 1 – Identify Your Target Audience
The growing use of newsletters by accounting, law and other professional services firms shows how important they have become for content marketing, client communication, building brand awareness and...
View ArticleA Winning Press Kit Helps Spotlight Your Company
Every company benefits from good publicity. That’s why you shouldn’t wait for reporters to come to you. Create a press kit that grabs the attention of journalists. Press kits are designed to highlight...
View ArticleInfographic: How Do You Measure Content Marketing?
In anticipation of our live #MktgMonChat Twitter chat about content marketing that is coming up on August 12th, I thought I would share a cool new infographic from Brandpoint on How Content Marketing...
View ArticleTurn Talk Into Walk: Develop Individual Marketing Plans
How do you inspire partners and other firm members to walk the talk? You know how it is: firm members come out of your annual retreat all pumped up about increasing firm revenue by 20% over the coming...
View ArticleStrategic Planning Predicaments: Fear of Change
Are you afraid of strategic planning? When you look at other CPA and professional service firms, it’s easy to see the importance of planning for everything from budgeting, staffing and technology to...
View ArticleStrategic Planning Excuses: Lack of Time
In my last two posts, Strategic Planning: When Pride Gets in the Way and Fear of Change, I discussed how pride can keep you stuck in the quagmire of the status quo and how the fear of change can scare...
View ArticleConnecting with Generation X Through Marketing
Discussion of the Boomers’ retirement and the rise of the Millennials has so dominated all marketing discussions that it’s easy to forget there’s another, often overlooked generation in between those...
View Article10 Tips for Stress-Free Professional Holiday Marketing
‘Tis the season for holiday marketing! Does the holiday season create stress? For many marketers in the professional service industries, an added layer of pressure is heaped upon us this time of year....
View ArticleSleigh Bells Ring and Your 2015 Marketing Plan is Calling
As the end of the year draws nigh, we tend to become swept up in the holiday rush, planning and taking vacations, entertaining friends and family, shopping and simply trying to get into (and maintain)...
View ArticleSanta’s Reindeer Reveal His Eight Agile Marketing Secrets
An exclusive interview with Santa’s reindeer team reveals the agile marketing secrets that have made him so recognizable and successful. Santa Claus has one of the most memorable and beloved brands in...
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